Hasanak Kojaie

1. The term consumer refers to an individual who profanes goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies. From an economic perspective, consumer postulate control the demands for goods and services. These postulate may include unique wants, wishes and desires, as well as emotional attachments towards products and services. Types People make purchases to satisfy different kinds of require. instrument contract groups and customer-centered research argon the companies primary ways to keep an eye on consumer needs, attitudes and sort. Benefits cutting ideas and strategies for products and services surface when accurate consumer needs are obtained and analyzed. Background Consumers may operate in fixed corrupting patterns without giving them a great deal thought. However, they may withal make adjustments in their purchase behavior depending on thei r needs and other personal factors. Initial purchasing decisions may be random, but there is always more or slight meaning beneath each decision. 2. there are 5 alternative concepts under which organisations may conduct their marketing activities: the bring out concept, product, selling and societal marketing concepts. 1.

THE PRODUCTION CONCEPT: the ism that consumers will favor products that are available and highly affordable, that wakefulness should therefore focus on improving production and scattering efficiency. 2. THE PRODUCT CONCEPT: the idea that consumers favor products that offer the a pproximately quality, performance and featur! es, and that the organisation should therefore devote its energy into fashion continuous product improvements; a detailed version of the naked as a jaybird product idea. 3. THE SELLING CONCEPT: the idea that consumers wont buy enough of the organisations products unless the organisation undertakes a large-scale selling and furtherance effort. 4. THE MARKETING CONCEPT: achieving organisational goals...If you want to get a grueling essay, order it on our website: BestEssayCheap.com

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